Your marketing'ssummit pushstarts here.
On Everest, most climbers turn back on the final push. Most companies stall on marketing, the engine behind their pipeline. I'm Raffi. I help business owners get up to speed on what's working in marketing today, fueled by AI systems.
Brands worked with
100+ brands since 2013
Advisory
Marketing is changing faster than most teams can keep up.
I help business owners and their teams see their marketing from the outside, with no agency agenda. We sit down one-on-one, look at how it actually runs, and I show you what's working today, what isn't, and how to set it up for how fast marketing moves now.
Let's talkHow I help, step by step
Every business starts at base camp. We go as high as your business needs.
Discovery
An audit of your marketing as it runs today, with honest feedback on what's working and what isn't.
Foundations
Positioning, website, tracking and CRM. The base everything else is built on.
Acquisition
The channels, offers and funnels that bring in qualified buyers, and the follow-up that turns them into sales.
Automation
The repetitive marketing and sales work, automated, so your team spends its time on what moves revenue.
AI workflows
AI built into how your team works every day. More output, faster decisions, without adding headcount.
It starts with a conversation. No pitch, just an honest look at your marketing.
Raffi Laleyan
I've been in marketing for over 15 years, and I've watched it reinvent itself more than once.
I started when social media was brand new. I saw paid ads rewrite the rules, traditional marketing give way to digital, and now AI change everything again. Every cycle looked different, but it always came down to the same thing: the companies that win have strong systems, and they move at the speed marketing moves today.
That's why I'm all in on AI. It's the biggest shift I've seen in my career, and the best chance business owners have had to catch up.
Today I run three companies: Luxy Media, BrokerFlo and BOUFF. Alongside them, I help business owners get their marketing up to speed, one-on-one. I don't recommend anything I haven't run myself first.
- 15+ yrs
- In digital marketing
- 2013
- Agency founder
- 100+
- Brands worked with
- B2B
- Where I've built my career
“I've watched marketing reinvent itself every few years. The tools change. The fundamentals don't: a clear offer, a system that runs, and a senior marketer honest enough to tell you what's working and what isn't.”
Raffi Laleyanraffi.netWhat I've built
Three companies I run day to day, and the advisory practice that grew out of them.
The fractional marketing department for established B2B and DTC brands. Strategy, websites, paid media and content from one senior team in Montreal.
Your next top producers, recruited on a system. Done-for-you loan officer recruiting for US mortgage firms.
Daily nutrition. One ingredient. Every bowl. Freeze-dried beef liver for dogs, run end to end as my own client.
One-on-one with business owners. An honest look at your marketing, then the AI systems and automations to fix what's missing.
What clients say about working with Raffi
Notes from the operating table
What I'm learning about marketing while running three companies. What worked, what didn't, and the numbers behind it.
- The five AI workflows every marketing team should have by nowSimple, unglamorous and worth hours a week. Most teams have none of them.
- The lead magnet that replaced a sales repAI estimators for home services and real estate, and what they did to lead quality.
- Turning an agency playbook into an acquisition systemHow 100+ producers recruited for one client became BrokerFlo.
- Why AI UGC beat real UGC on our first BOUFF campaignsWe tested both side by side on Meta. Here's the setup, the numbers, and where real creators still win.
On LinkedIn
Follow along on LinkedIn.
Weekly posts on what I'm testing in marketing, what's working, and every new note when it goes live.
Advisory
Let's talk about your marketing.
Tell me in a few lines where things stand and where they're stuck. I read every note myself and get back to you as soon as I can.